Product Ad

Turn a product photo into a short, creator-style ad for social.

Paid plans only795 runs
Cost4,800

From 600 credits · 1 video · 1 to 3 minutes

Runs on

Seedance2.0
Seedance 2.0

ByteDance's film-grade video model: text or images to cinematic clips with native audio.

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Turn a product photo into a creator-style ad

Type
Video preset
Runs on
Seedance 2.0
Input
Text, plus reference images and sounds, or a first and last frame
Output
MP4 video, with or without sound
Options
Speed: Standard, Fast, Mini · 6 aspect ratios · Duration 4–15 s · Resolution: 480p, 720p, 1080p · Sound · First & last frame
Price
From 600 credits
Plan
Paid plans

Get a short social ad that looks like a creator filmed it. Describe your product, attach a photo of it, and the app builds a vertical, handheld-style clip with natural light, the product shown in use and quick cuts. It runs on Seedance 2.0, with clips from 4 to 15 seconds and optional sound.

How to make a product ad

  1. Attach a product photo. Attached images and sound clips act as references, so your product, a person or a place can appear in the ad. Up to 10 files per run; video files can't be used as references.
  2. Describe the product and how it's used: who uses it, where and for what.
  3. Set the aspect ratio to 9:16 for stories, reels and shorts. The default is 16:9.
  4. Choose length and resolution, and leave Sound on if you want audio.
  5. Generate.

To open the clip on your exact photo instead, switch on First & last frame: the first frame is required, the last is optional.

What to write

Name the product and a real-life moment of use. Short, concrete scenes work best:

  • "A reusable steel water bottle, a hiker fills it at a mountain stream and takes a long drink"
  • "A compact folding desk lamp, someone unfolds it on a cluttered student desk at night and switches it on"
  • "A ceramic pour-over coffee set, morning kitchen, hot water poured in slow circles, steam rising"
  • "A canvas weekend backpack, packed on a bed, zipped up, then carried onto a train platform"

Tips

  • Use a clean product photo on a plain background for the most faithful product.
  • Describe the hands and the setting. "In use" is the heart of this style, so say what the person does with it.
  • Draft at 480p on Mini or Fast, then render the one you like at 720p or 1080p.
  • Make a few variants with different settings or users, and test them against each other.

After you generate

Use Recreate to run the same settings again, or Reuse prompt to try a new angle on the copy. Send to another tool to finish: Add subtitles, Trim, Upscale, Color grade, Convert, or Make a GIF for a quick preview.

FAQ

What do I need?

A short description of the product. Attach a product photo as a reference to keep your real product in the shot, or switch on First & last frame to open the clip on your photo.

What style does the ad have?

A vertical social ad in a handheld creator style: natural light, the product shown in use and quick cuts.

How is this different from Commercial Film?

Product Ad goes for a handheld, creator-style social clip. Commercial Film aims for the polished look of a TV spot, with controlled lighting and smooth camera moves.

Which model does it run on?

Seedance 2.0, a video model that turns text or images into cinematic clips with native audio.

How much does it cost?

On the Standard speed, 300 credits per second at 480p, 600 at 720p and 1,500 at 1080p; an 8-second clip at 720p uses 4,800 credits. Fast costs 250, 500 or 1,250 per second and Mini 150, 300 or 750. The composer shows the exact price before you generate.

Who can use it?

It's available on paid plans.